- The Dangote Petroleum Refinery has stepped up its efforts to persuade marketers to purchase its petroleum products
- The refinery recently advertised how marketers can enquire about the high-quality PMS offered by the company
- This came amid the news that the Port Harcourt Refining Company Ltd. in Rivers State had started processing crude oil
Legit.ng journalist Zainab Iwayemi has 5 years of experience covering the Economy, Technology, and Capital Market.
The Dangote Petroleum Refinery has doubled down on its efforts to attract buyers for its petroleum products.
A recent advertisement by the company announced a cheaper rate than a strong competitor in the market.
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The latest campaign from Dangote Refinery sought to remind consumers about the quality of its products and encouraged them to get in touch.
The advert, as seen on its X account, read:
“High quality PMS (Petrol) For your Vehicle & Engine and also good for the Environment. Buy minimum of 2 million litres @ N970 per litre.”
This latest marketing attempt comes amid reports that crude oil processing has now begun at Rivers State's Port Harcourt Refining Company (PHRC) Ltd.
Femi Soneye, the state-owned oil company's chief corporate communications officer, verified this information via his X with a video of refinery operations.
He disclosed that the oil facility at Alesa Eleme in Port Harcourt, which the Nigerian government owns, is currently operating at 60 per cent of its capacity.
The refinery's installed capacity is said to be 150,000 barrels per day, but according to the NNPC, it is only currently producing about 90,000 barrels per day.
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In an earlier report, Legit.ng reported that the price of Premium Motor Spirit produced by the old Port Harcourt Refinery is N75/l more than Dangote Refinery.
Dr Joseph Obele, spokesman for the Petroleum Products Retail Outlets Owners Association of Nigeria (PETROAN), stated this at the refinery's reopening.
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Legit.ng also reported that marketers had said the beginning of petrol production from the Port Harcourt refinery would deepen competition and ensure price reduction and availability.
The refinery kicked off operations again 11 months after it completed mechanical repairs, and trucks began to load petroleum products after crude oil processing started at the plant.
Proofread by Kola Muhammed, journalist and copyeditor at Legit.ng
